Branding, Direction and Communication
Little Ve's
Little Ve's Latin Vegan Cuisine is exactly that. Offering a wide range of latin food staples like tacos, burritos, nachos, tortas and more, Little Ve's combines a vegan lifestyle without sacrificing the taste. Brand elements combine elements of the fresh ingredients with the bold personality of the brand.
The logo gives a direct nod to the plant based ingredients used throughout the food while also implying a sense of unification. Little Ve's biggest goal is to make vegan food both delicious and accessible to anyone. With a menu consisting of favorites like tacos and burritos, as well as rotating specials, Little Ve's was an instant hit with their big flavors and bigger personality.
All brand assets are created with the intention of reflecting the bold flavors and personality of the restaurant. Introducing the skeleton character helped establish that outspoken sense as well as play into their "Vegan Demon Hours" promotions; a series of late night pop-ups on weekend nights.
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