Nebraska Shakespeare
Nebraska Shakespeare is a non-profit theater group based in Omaha, Nebraska that showcases the work of Shakespeare throughout the state. They offer a variety of different events and workshops with the goal of enriching the cultural and educational environments of the community. Their biggest event, Shakespeare on the Green, takes place in the summer and is a full-scale production of some of Shakespeare's greatest works free to the public. This branding is to help bring a new chapter to their organization and drive growth for years to come.
CREDITS
Agency: Clark Creative Group
Creative Direction: Daryl Anderson
SCOPE
Branding, Direction, Layout Design
Concept
This bold new take on the branding focuses on showcasing Shakespeare for the modern audience. The type is a blend of caligraphic inspired with a strong extended sans. The seal the incorporates a combination of both to create a unique monogram. Twenty four "seats" encompass the seal to give a sense of a diverse, artistic community.
The highlight of the brand is the diverse set of assets that can be mixed and combined in a variety of applications. Four different "genre" fonts were selected, each with roots in calligraphy and a tone that matches each of Shakespeare's four main play genres. Four different brush patterns were then created for each genre as well. Finally, the color palette offers a broad range of possibilities while maintaining a vintage but contemporary aesthetic.
