Visit Omaha - OMAI Campaign
To help inspire visitors and local residents to explore the city of Omaha, the OMAI campaign was created as a way to help plan out visits to some of the city's top attractions. As families search for OMAI, they will collect a special button at each stop to remember their adventures. Each location also features an OMAI footprint with a QR code for information narrated by OMAI herself. Finally, fellow adventurers can visit the Omaha Visitors Center for a free backpack to carry all their souvenirs and pin the buttons they've gained on their explorations.
CREDITS
Agency: Clark Creative Group
Creative Direction: Daryl Anderson
Web Development: Shape Society
SCOPE
Illustration, Layout Design, Collateral
While OMAI's older brother, OMAR, stays under the Bob Kerry Pedestrian Bridge, OMAI is adventurous and takes to exploring all that Omaha has to offer. The website helps track down her latest whereabouts as well as hosts her adventure logs at each attraction. Scenes are also animated and further show her surroundings.
Each illustration brings to life all the partner locations through the eyes of OMAI. She can be found in each location interacting with the world around her. Buttons are designed to bring out some of the key details of all the attractions.
